A business plan is a written report that defines in detail a company's objectives and the very specific steps needed to achieve its goals. A business plan lays out a roadmap for a business from marketing, financial, and operational standpoints. Research and understanding of the industry and market are also included in the plan to show that the idea is viable (profitable).

You can't "life hack" or "make it go viral" your way to a successful business. Can those things help? Sure, but only if you have the infrastructure to support that type of influence and demand.

A business plan really serves three main purposes. First, it proves to people within your organization, external people such as investors and yourself that you are serious about owning and operating your business. Second, it lays out step by step goals that the business needs to achieve in order to not only make money but to continue growing. It keeps everybody on the same page working for the same vision. Third, to determine your future financial needs, gains and to attract potential investors including angel investors. This is especially important if you have not started your business yet and you do not have a track record to present to a formal institution for a loan.

Perhaps the most important reason that you need a business plan is to avoid mundane repetition. As humans we are programmed to learn to do things for our survival, but not necessarily to help us thrive. We start doing things automatically without recognizing that those things are not necessarily helpful to us and in some cases are actually harmful to us. A business plan is meant to keep you on track, keep you out of a rut, and to help you easily identify areas of improvement if you notice you are not hitting one or more of your goals.

Upon course completion, your business plan will be made up of the following eight chapters:

Business description - In this section you will give a brief background about your business, your vision statement, your mission statement, your core values as a business, and how you are meeting needs/solving a problem for your target audience.

Industry analysis - In this section, you primarily answer these questions: What does your overall industry look like right now and how is it projected to grow? What are the major factors that affect your industry and what if any of these factors are on the horizon?

Market analysis - In this section you will describe your target market in detail. You will analyze your top competitors in this market and you will learn how to differentiate your company from theirs. You will also discuss what the sales projections are for this target market.

Marketing plan - In this section you will discuss how you plan to reach your target audience and engage them in order to turn them into clients or customers. You will list your products and services and your pricing strategy for these in relation to your target audience.

Management team and company structure - In this section you will detail who is involved with your company both formally and informally. You will discuss the human network that is at your disposal to help educate and support you as you grow your business.

Operations plan - This is where you discuss how your business actually operates. You will identify the necessary resources that you have or will need in order to not only run your business right now but also grow it. You delineate the sales process from start to finish as well as give a grand overview on the day-to-day functions that must happen in order to keep your business running. . You will also detail how your performance is measured so that you can accurately track your desired outcomes.

Financial projections - In this section you will detail projections for the next 3 years. This includes delineating everything that is necessary in order to keep your business running, higher additional personnel if needed, purchase supplies, taxes, etc. You will know how much startup capital you will need to obtain in order to launch your business (if necessary) and how to pitch your proposal to potential investors.

Appendices - In this section you will list the articles of incorporation, models/drawings/pictures of any of your products, potential marketing samples and anything else that didn't have a formal place in the above sections but plays a significant role in the success of your business growth.

Your business plan will be read by people inside your company, such as managers and directors. This ensures that everybody has the same vision and goals when they make decisions for your business. However, the most important person who will be reading your business plan is you. You will be reading it to ensure that you are making moves (not just saying words) that are in line with your goals.

Your business plan will also be read by people outside of your company, such as potential investors and professional advisors, as well as vendors or distributors so that they can better understand how your company runs currently and what its future goals are.

Failure to plan is planning to fail. Your business might be turning a profit, but this course will ensure that you are gaining maximum profits while showing you how to minimize expenses. Maybe it’s time for your business to expand or scale. We cover that in this course, too.

YES! Make sure that you keep your receipts for your accountant. This qualifies as a business expense and as a “pass through” on your personal taxes.

In a sentence - because this is not my business! Yes, you can hire people to write your business plan for you. But I know firsthand that people will buy you before they buy your product. My goal is to not just help you to write a vibrant business plan, but to ensure you are strong enough to carry that blessing as well. My program is first focused on the spiritual aspect of starting a business. Yes, you will end up with a business plan at the end of the course, but my focus is much more concerned with who you are at the end of the course. And that work only you can do.

This program will cost you time, money, and commitment, but most of all it will cost you pride. I don't just teach you how to write a good business plan. I teach you to have the spiritual real estate necessary before you start building your company in the natural. Build your life - including your business - on The Rock so that you will not just have a business idea, but you will have the spiritual power to establish and grow your company. Before we start writing your business plan, we will uproot strongholds that have created toxic ways of thinking, false beliefs and generational curses to set in. We want a clean slate to work with before we start building your generational wealth capacity. We aren't going to build on top of the garbage heap!

Any idiot (literally) can start a business. There's a difference between people who start businesses and those who turn consistent profits and grow them. My program will make sure you're the latter.

This program is also all inclusive and will not just provide you with the roadmap and consulting necessary to write a plan but to truly establish a business. We cover everything from filing for your LLC to business insurance to bookkeeping and marketing.

Absolutely! And in fact the root of that question is one of the things we will cover in this program! I also had never taken a business class prior to starting my first company. I did enroll in business classes after I started it and learning about my industry and market helped me create a five-year business plan that accelerated the growth of that business exponentially. You don't have to have a formal background in business to start this course. All you need to show up with is your entrepreneurial spirit, a growth mindset and will-not-quit grit.